#1 Hair Salon in San Francisco

Trendsetting Hair Salon near Pacific Heights

Victorian Charm Meets Brazilian Innovation
at Salon DNA

Nestled in the heart of Pacific Heights, Salon DNA brings Brazilian soul and three decades of professional expertise to one of San Francisco's most prestigious neighborhoods. We marry the latest trends with personalized, attentive care to elevate your individual style in an enclave known for its elegance and sophistication.

Discover Pacific Heights' Most Fashion-Forward Styles

A woman with long, wavy brown hair wearing a denim jacket, seen from behind, showcases beautifully smooth locks, suggesting the effects of hair smoothing.

Hair Smoothing

Professional Hair Smoothing Say Goodbye to Frizz: Transform Your Hair with Premium Smoothing Treatments Imagine waking up to effortlessly smooth,

A person with long, straight, shiny dark hair—fresh from a hair straightening treatment—sits in a black salon chair facing away.

Hair Straightening

Professional Hair Straightening Transform Curls Into Sleek Perfection Tired of battling frizz, unruly curls, and unpredictable hair texture every morning?

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Scalp Treatment

Professional Scalp Treatment Revitalize Your Scalp, Transform Your Hair Tired of fighting frizz every morning? Discover the hair transformation that’s

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Brazilian Blowout

Professional Scalp Treatment Your scalp is the foundation of healthy, beautiful hair—yet it’s often the most neglected part of your

A clean, organized spa treatment room with a massage table, white shelves stocked with towels, and a blue accent wall featuring artwork—perfect for relaxing before your next brazilian blow out or Hair Color & Lighting session. Waxing services

Wax and Express Services

Expert Waxing Services at Salon DNA Welcome to Salon DNA, where our waxing services are second to none. With a

A hairstylist at a San Francisco hair salon examines the long, wavy hair of a seated woman in a mirror, discussing Brazilian Keratin treatment options. Woman haircut and styling services by Salon DNA

Haircut & Styling

Haircut & Styling Services for Women at Salon DNA Your hair is an extension of your personality, and at Salon

Our Heritage

Vibrant Spirit Meets Brazilian Craftsmanship

Established in 2009, Adelice and Daniel Miller brought to life their dream of building a premier salon nestled in the heart of San Francisco’s prestigious Pacific Heights neighborhood, perfectly situated to capture the area’s sophisticated charm. Adelice channels her deep-rooted Brazilian salon heritage, infusing every appointment with passion, creativity, and the genuine warmth synonymous with South American beauty culture. Daniel, honed at the celebrated Sassoon Academy in Beverly Hills, brings precise technique and bold artistic vision to every makeover.

Salon DNA creates an environment where contemporary hair artistry converges with timeless beauty expertise, delivering outstanding results with an unwavering commitment to client fulfillment and personal style growth. From our lively, welcoming atmosphere to our thoughtfully crafted menu of services, every detail reflects our dedication to ensuring each guest walks out feeling empowered, luminous, and thoroughly satisfied.

Modern hair salon interior with orange chairs, black wash stations, wall mirrors, salon products on shelves, and a wooden floor.
Our Values

What Brings Pacific Heights Residents to Salon DNA

Visionary Specialists

Our talented and passionate team stays ahead of emerging fashion trends to deliver polished, evening-ready styles. Drawing on three decades of deep experience in curly and textured hair techniques, we understand the distinct character of every hair type and density.

 

Individualized Craft

We tailor each service to reflect your individual identity, ensuring results that authentically express who you are. Through detailed style consultations, we uncover your aesthetic goals and consistently deliver transformations that honor your unique vision.

 

Elite Products

We work exclusively with premium products that protect and enhance the health of your hair and skin. From Inoar Keratin to Magic Sleek, we are committed to quality and integrity — exceptional results demand outstanding ingredients, no exceptions.

 

Vibrant Setting

Unwind in our warm, welcoming space while enjoying attentive, friendly service. Our modern downtown salon offers a vibrant urban retreat, conveniently accessible from Pacific Heights’ elegant Broadway corridor and its beautifully preserved historic streets.

Testimonials
Community Voices

Full Beauty Excellence for the Pacific Heights Community

Conveniently located for Pacific Heights clients, our salon is dedicated to complete aesthetic satisfaction. We specialize exclusively in hair artistry within a vibrant setting that captures the refined elegance and sophisticated character of this iconic San Francisco neighborhood. Our team brings three decades of expertise in textured hair styling, restorative treatments, skincare mastery, and special occasion transformations. We look forward to welcoming you!

Salon DNA Portfolio

Premier Beauty Destination for the Pacific Heights Neighborhood

Whether you’re strolling along Fillmore Street’s refined selection of upscale boutiques and art galleries, enjoying handcrafted cocktails at the district’s sophisticated wine bars and lounges, exploring curated specialty shops and wellness studios, admiring the grand Victorian and Edwardian mansions along tree-lined boulevards, or residing in one of the area’s elegantly preserved historic homes, Salon DNA provides a vibrant sanctuary where innovative hair artistry meets personalized care and an appreciation for refined urban living. Co-founders Adelice Miller from Brazil and Sassoon Academy alumnus Daniel Miller established this salon in 2009 with a clear vision: creating an exceptional space celebrating every hair texture through artistic mastery, creativity, and genuine dedication to every guest.

Pacific Heights thrives as San Francisco’s premier neighborhood for upscale living, sophisticated dining, and architectural grandeur, defined by its distinguished social atmosphere, breathtaking hilltop views, and elite boutique scene. From leisurely walks past Lafayette Park to evening wine tastings on Fillmore Street and weekend brunches at celebrated local bistros, the neighborhood embodies refined urban elegance, style discernment, and an engaged community spirit. Salon DNA has established itself as the go-to beauty destination for this discerning community, serving style-forward professionals, fashion enthusiasts, and image-conscious residents with premium hair services that reflect the neighborhood’s understated sophistication and unwavering commitment to polished excellence.

Ready to Elevate Your Personal Style?

Discover the perfect blend of cutting-edge techniques and Brazilian expertise at Pacific Heights’ premier hair salon. Whether you desire the smoothness of a Brazilian Blowout, bold and striking color transformations, or luxurious extension upgrades, our talented team is dedicated to bringing your beauty vision to life and surpassing every expectation.

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