About Us


Strong relationships and great service.

At Salon DNA, we believe in the power of strong relationships and great service. Our story began a few years ago when a dynamic couple, Daniel and Adelice, combined their 30 years of experience from Brazil, Beverly Hills, London, and now San Francisco to open our salon in 2009. They always wanted to offer their clients the best service possible, and their passion for the business made them the perfect match.

Since then, we’ve expanded and added even more services to our repertoire. With the help of Adelice’s daughters, Thaynara Silva and Greice Silva, we’ve been able to grow and connect with our clients even more. Our family dynamic and dedication to our customers are what define our success.

Our vision is simple: we want to provide high customer satisfaction by offering excellent service, quality products, and a relaxing atmosphere at a reasonable price. We believe in maintaining a friendly, fair, and creative work environment that respects diversity, new ideas, and hard work.

At Salon DNA, we believe that some things will never change, like the importance of building strong relationships and providing exceptional service. We are proud of our history and excited for our future, and we can’t wait to share it with you.