#1 Hair Salon in San Francisco

Trendsetting Hair Salon near North Beach

Victorian Charm Meets Brazilian Innovation
at Salon DNA

Nestled in the vibrant heart of North Beach, Salon DNA brings Brazilian flair and thirty years of hair craftsmanship to one of San Francisco's most beloved neighborhoods. We blend innovative methods with personalized, attentive care to enhance your distinctive style in a district celebrated for its bohemian spirit and timeless charm.

Discover North Beach's Most Elegant & Trendy Styles

A woman with long, wavy brown hair wearing a denim jacket, seen from behind, showcases beautifully smooth locks, suggesting the effects of hair smoothing.

Hair Smoothing

Professional Hair Smoothing Say Goodbye to Frizz: Transform Your Hair with Premium Smoothing Treatments Imagine waking up to effortlessly smooth,

A person with long, straight, shiny dark hair—fresh from a hair straightening treatment—sits in a black salon chair facing away.

Hair Straightening

Professional Hair Straightening Transform Curls Into Sleek Perfection Tired of battling frizz, unruly curls, and unpredictable hair texture every morning?

Person lying back at a salon sink while a gloved hand washes their hair with shampoo, creating foamy lather.

Scalp Treatment

Professional Scalp Treatment Revitalize Your Scalp, Transform Your Hair Tired of fighting frizz every morning? Discover the hair transformation that’s

Person with long, wavy, platinum blonde hair seen from the back, standing indoors in a well-lit salon. brazilian blowout

Brazilian Blowout

Professional Scalp Treatment Your scalp is the foundation of healthy, beautiful hair—yet it’s often the most neglected part of your

A clean, organized spa treatment room with a massage table, white shelves stocked with towels, and a blue accent wall featuring artwork—perfect for relaxing before your next brazilian blow out or Hair Color & Lighting session. Waxing services

Wax and Express Services

Expert Waxing Services at Salon DNA Welcome to Salon DNA, where our waxing services are second to none. With a

A hairstylist at a San Francisco hair salon examines the long, wavy hair of a seated woman in a mirror, discussing Brazilian Keratin treatment options. Woman haircut and styling services by Salon DNA

Haircut & Styling

Haircut & Styling Services for Women at Salon DNA Your hair is an extension of your personality, and at Salon

Our Heritage

Where Timeless Artistry Meets Brazilian Soul

Founded in 2009, Adelice and Daniel Miller turned their shared vision into reality by opening a celebrated salon in San Francisco’s vibrant North Beach neighborhood, perfectly positioned to reflect the area’s eclectic character and tight-knit community spirit. Adelice draws from her deep Brazilian salon roots, bringing creativity, warmth, and the authentic energy that defines South American beauty culture to every visit. Daniel, rigorously trained at the renowned Sassoon Academy in Beverly Hills, contributes sharp technical skill and a fearless artistic perspective to every style he crafts.

Salon DNA cultivates a space where modern hair expertise blends seamlessly with timeless beauty knowledge, producing exceptional outcomes through an steadfast dedication to client satisfaction and personal style evolution. From our inviting, upscale setting to our carefully curated service offerings, every element reflects our commitment to ensuring every guest leaves feeling confident, radiant, and completely delighted.

Modern hair salon interior with orange chairs, black wash stations, wall mirrors, salon products on shelves, and a wooden floor.
Our Values

What Draws North Beach Residents to Salon DNA

Visionary Specialists

Our skilled and dedicated team keeps pace with the latest style movements to create refined, occasion-ready looks. Backed by thirty years of practical expertise in curly and textured hair artistry, we recognize the unique personality of every hair type and density.

 

Individualized Craft

We customize each treatment to express your personal identity, delivering outcomes that genuinely reflect who you are. Through in-depth style conversations, we explore your aesthetic aspirations and consistently achieve transformations that celebrate your one-of-a-kind vision.

 

Elite Products

We customize each treatment to express your personal style, delivering outcomes that genuinely reflect your essence. Through in-depth style conversations, we identify your creative vision and consistently deliver transformations that celebrate your one-of-a-kind look.

 

Vibrant Setting

Relax in our cozy, inviting atmosphere while receiving attentive, individualized care. Our contemporary downtown salon provides a lively urban escape, conveniently located near North Beach’s beloved Washington Square Park, the historic City Lights Bookstore, the vibrant Italian heritage of Columbus Avenue, and the charming streets that give this beloved San Francisco neighborhood its unmistakable character.

Testimonials
Community Voices

Full Beauty Services for the North Beach Community

Conveniently situated for North Beach locals, our salon is committed to delivering an genuinely rewarding aesthetic journey. We focus solely on hair craftsmanship within a lively atmosphere that reflects the vibrant energy and distinctive charm of this beloved San Francisco neighborhood. Our staff brings thirty years of experience in textured hair techniques, rejuvenating treatments, skincare solutions, and breathtaking event styling. We can’t wait to welcome you!

Salon DNA Portfolio

Premier Beauty Destination for the North Beach Neighborhood

Whether you’re wandering the lively streets past legendary jazz clubs and historic bookshops, exploring Washington Square Park surrounded by the charming Victorian architecture and the iconic Saints Peter and Paul Church, discovering artisan coffee shops and authentic Italian trattorias along Columbus Avenue, soaking in sweeping views of the Bay and Coit Tower from the hillside, or calling one of the neighborhood’s vibrant and character-filled residences home, Salon DNA offers a welcoming retreat where exceptional hair craftsmanship meets personalized attention and a deep appreciation for the richness of city life. Co-founders Adelice Miller from Brazil and Sassoon Academy alumnus Daniel Miller built this salon in 2009 with a bold vision: crafting an outstanding space that celebrates every hair texture through artistic skill, creativity, and a heartfelt dedication to every guest.

North Beach stands out as one of San Francisco’s most spirited and culturally rich neighborhoods, renowned for its bohemian legacy, world-class Italian cuisine, and stunning waterfront scenery. From morning strolls past the fountain at Washington Square Park to evening aperitivos at neighborhood wine bars and relaxed weekend gatherings at cherished local spots like Caffe Trieste and Vesuvio, this neighborhood embodies a vibrant urban energy, authentic charm, and a fierce sense of community pride. Salon DNA has become the go-to beauty destination for this culturally aware community, serving style-driven professionals, trend-conscious locals, and image-savvy residents with premium hair services that capture the neighborhood’s distinctive blend of artistic heritage and modern flair.

Ready to Transform Your Look?

Experience the perfect fusion of modern techniques and Brazilian craftsmanship at North Beach’s finest hair salon. From silky smoothing treatments and stunning color makeovers to premium extension services, our passionate team is devoted to turning your vision into reality and exceeding your every expectation.

Scroll to Top