#1 Hair Salon in San Francisco

Trendsetting Hair Salon near Nob Hill

Victorian Charm Meets Brazilian Innovation
at Salon DNA

Located in the prestigious setting of Nob Hill, Salon DNA brings Brazilian passion and three decades of hair artistry to one of San Francisco's most iconic districts. We merge cutting-edge techniques with tailored, dedicated service to highlight your one-of-a-kind look in a neighborhood known for its sophistication and classic allure.

Uncover Nob Hill's Most Sophisticated & Current Looks

Our Heritage

Where Refined Elegance Meets Brazilian Craftsmanship

Established in 2009, Adelice and Daniel Miller brought their shared dream to life by launching a distinguished salon nestled in San Francisco’s prestigious Nob Hill neighborhood, perfectly suited to embody the area’s sophisticated atmosphere and close-knit community culture. Adelice channels her deep-rooted Brazilian salon heritage, infusing every appointment with creativity, warmth, and the genuine spirit that defines South American beauty traditions. Daniel, formally trained at the celebrated Sassoon Academy in Beverly Hills, brings precise technical mastery and a bold artistic vision to every look he creates.

Salon DNA fosters an environment where contemporary hair expertise harmonizes with enduring beauty wisdom, delivering outstanding results through an unwavering commitment to client fulfillment and personal style growth. From our welcoming, upscale atmosphere to our thoughtfully crafted service menu, every detail reflects our dedication to ensuring each guest departs feeling empowered, luminous, and thoroughly satisfied.

Modern hair salon interior with orange chairs, black wash stations, wall mirrors, salon products on shelves, and a wooden floor.
Our Values

What Draws Nob Hill Residents to Salon DNA

Visionary Specialists

Our talented and passionate team stays ahead of emerging style trends to craft polished, evening-ready looks. Supported by three decades of hands-on experience in curly and textured hair craftsmanship, we understand the distinct character of every hair type and density.

 

Individualized Craft

We tailor each service to reflect your individual identity, delivering results that truly capture who you are. Through thorough style consultations, we uncover your aesthetic goals and consistently produce transformations that honor your singular vision.

 

Elite Products

We work exclusively with premium products that protect and enhance the health of your hair and skin. From Inoar Keratin to Magic Sleek, our commitment to quality and excellence runs throughout — outstanding results demand exceptional ingredients, with no exceptions.

 

Vibrant Setting

Unwind in our warm, welcoming space while enjoying thoughtful, personalized attention. Our modern downtown salon offers a vibrant urban retreat, easily accessible from Nob Hill’s distinguished cable car lines, elegant historic hotels, and the sweeping panoramic views that define this iconic San Francisco neighborhood.

Testimonials
Community Voices

Complete Beauty Services for the Nob Hill Community

Ideally located for Nob Hill residents, our salon is dedicated to providing a truly fulfilling aesthetic experience. We specialize exclusively in hair artistry within a vibrant environment that captures the elegant sophistication and refined character of this iconic San Francisco neighborhood. Our team brings three decades of expertise in textured hair methods, restorative treatments, skincare care, and stunning event styling. We look forward to welcoming you!

Salon DNA Portfolio

Premier Beauty Destination for the Nob Hill Neighborhood

Whether you’re riding the iconic cable cars up California Street past storied luxury hotels and Gothic spires, strolling through Huntington Park beneath the shadow of Grace Cathedral, browsing the eclectic boutiques and gastropubs along Polk Street, taking in sweeping panoramic views of the Bay and the Golden Gate from the hilltop, or calling one of the neighborhood’s distinguished high-rise residences home, Salon DNA offers a refined sanctuary where masterful hair artistry meets individualized care and a deep respect for elevated city living. Co-founders Adelice Miller from Brazil and Sassoon Academy alumnus Daniel Miller established this salon in 2009 with an ambitious vision: creating an extraordinary space that honors every hair texture through artistic excellence, creativity, and a genuine commitment to every guest.

Nob Hill stands apart as one of San Francisco’s most prestigious and storied neighborhoods, celebrated for its old-world grandeur, Michelin-starred dining, and breathtaking hilltop scenery. From morning walks past the Fountain of the Tortoises in Huntington Park to evening cocktails at the Top of the Mark and leisurely weekend brunches at beloved local spots like Nook and Nob Hill Café, this neighborhood embodies timeless urban sophistication, impeccable taste, and a proud sense of heritage. Salon DNA has become the trusted beauty destination for this discerning community, serving style-conscious professionals, fashion-forward locals, and image-savvy residents with premium hair services that reflect the neighborhood’s signature blend of historic elegance and contemporary refinement.

Ready to Elevate Your Personal Style?

Discover the ideal blend of contemporary methods and Brazilian artistry at Nob Hill’s premier hair salon. From flawless smoothing treatments and breathtaking color transformations to luxury extension services, our dedicated team is committed to bringing your vision to reality and surpassing every expectation.

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